The third decision is the organization of the sales force to call and manage various types of customers as effectively and efficiently as possible. Direct Sales management majorly focuses on the company's continuous growth. The control process starts by setting up performance standards. In addition to this, Mr Patterson assigned to his salespeople exclusive territories and sales quotas in order to stretch their efforts. Motivating and leading the sales force, 6. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Sales Introduction to Sales Management, its evolution, scope & importance, Nature, Roles & Skills of sales manager, Sales strategies, Emerging trends Citibank N.A. The cookie is used to store the user consent for the cookies in the category "Performance". These cookies will be stored in your browser only with your consent. April Fools' Day or All Fools' Day is an annual custom on 1 April consisting of practical jokes and hoaxes.Jokesters often expose their actions by shouting "April Fools!" at the recipient. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. We've encountered a problem, please try again. Nature and Importance of Sales Management Presented by: Vheronica Hofilea Herlyn Quinto fWhat is Sales Management? 1 Personal selling is an important tool for meeting promotional objectives. This cookie is set by GDPR Cookie Consent plugin. Objectives of Sales Promotion: The basic purpose of sales promotion is to increase the sales of a product by creating demand. order to ensure regular sales. Nature of sales Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. A salesperson should be clear about his job profile and the methods he should follow to execute the desired role in the organization. In nutshell the 3 key factors of sales management are: Sales Operation: This will include identification and allocation of territory to the sales team. It is an effective way of improving the financial and liquidity position of the . Privacy. Clipping is a handy way to collect important slides you want to go back to later. A relationship selling strategy demands the sales staff to develop long-term relationships with their customers. At a time when hardware was the name of the game, Explain the . Before uploading and sharing your knowledge on this site, please read the following pages: 1. In many instances they face conflicting situations and need guidance in executing their duties. PERSONAL SALES AND THE MARKETING MIX Personal selling is the oral and physical offering of a product by a salesperson, to one or more prospective buyers with the purpose of identifying a problem or problems. This is how the canned sales approach began. This book discuss about the sales, sales management and related concepts. A salespersons motivation level is related to his expectations of rewards from the organization at different levels of performance and the practice of rewarding people in the organization. We've updated our privacy policy. Such decisions may be subsequently subjected to objective . The sales manager is a subordinate of the marketing manager. What is Sales Management Definitions by American Marketing Association, What is Sales Management Major Objectives: Achievement of Sales Volumes/Values, Contribution to Profits, Growth in Sales and Growth in Market Share, Formulation of a Strategic Sales Management Programme, Implementation of a Strategic Sales Management Programme, Organisation of Sales Department | Marketing Management, Managerial Decision Regarding Sales Force | Management, Sales Force Automation (SFA) System: 5 Advantages, Ways of Retaining Long-Term Customers | Customer Relationship Management, What is Sales Management: Meaning, Definitions, Objectives, Role, Importance, Process, Implementation and Emerging Trends, What is Sales Management Importance of Learning Sales Management, What is Sales Management Implementation of a Strategic Sales Management Programme, What is Sales Management Emerging Trends in Sales Management, What is Sales Management Sales Management and Control. A proper receivable management process aims at monitoring and avoidance of occurrence of any overdue payment and non-payment. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Sales management is the act of overseeing and leading sales representatives to create strong relationships with prospects and close more deals. Maintaining a certain level of ethical norm is a part of responsible commercial success. The planning, recruiting and selection, training, organising, supervision, compensating and co-ordinating of the sales force, all these come under sales management. According to Mr. Mukesh Ambani, business in the new world is a place where you can earn profits and also better the living conditions of the people by practicing the role of a responsible corporate citizen. The job of a sales manager is not only to organize sales but also to carry out man-management functions such as guiding and leading a set of people to achieve sales targets. 2. All these are part of relationship selling where the existing customer is taken care of in a better way and profits are generated by retaining the customers. In most industrial markets, personal selling comprises the majority of the promotional budget and is a significant part of the overall budget. Marketing is an Economic Function Marketing embraces all the business activities involved in getting goods and services , from the hands of producers into the hands of final consumers. Although the total daily dose of insulin may be high, the insulin dose per kilogram is less remarkable. This website uses cookies to improve your experience while you navigate through the website. This proposition is completely different from the concept of transaction relationships in traditional sales management. Marketing includes sales management as well as other important functions. Activate your 30 day free trialto continue reading. Even when a salesperson has the aptitude to sell, he may lack the skill required to carry out the specific job. These people were viewed as shrewd, unprincipled tricksters who would not think twice before practicing product and price manipulations for higher benefits. These people move from the manufacturing bases of the country to different consumption centres in India. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Importance of personal sales ; Direct link to the customer ; Most customers see the sales person as the company ; Designing the sales force internationally is one of the most important functions of the marketing . Sales Manager plays an important role in Small, Medium and large business. This kind of customer orientation demands exploring newer methods and techniques of selling. The salespeople should be motivated enough to stay committed to the job and contribute incessancy. These cookies ensure basic functionalities and security features of the website, anonymously. They have to manage and satisfy multiple stakeholders, such as customers, suppliers, sales representatives, and top management with the objective of increasing sales and profitability. A salespersons job is defined by the roles and expectations of the sales manager, the marketing manager, his family members, and other employees in the organization. Sales management originally referred exclusively to the direction of the sales force. This has changed the selling process from transactional selling to relationship selling. The focus of sales management should therefore be on identifying, grooming, leading, and motivating a set of trained salespeople to achieve higher sales and create positive impression about the firm. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The fourth decision is related to the level of performance each member of the sales force is expected to attain during the planning period under consideration. The sales force may communicate effectively with the other departments of the company if it is a well-planned organization and has an appropriate distribution network. He should know what he is supposed to do at the workplace. The domain of sales management has become multidisciplinary in which sales managers have to manage a diverse workforce and complex technologies. Uploader Agreement. Following are some of the objectives of sales promotion: 1. The Web-based technology has improved their virtual presence on the job in the form of faster reporting and better information feed to the organization. We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program. Presentation/ Telling the Product "Story" to the Buyer, and Showing the Demonstration Product Benefits. Necessary cookies are absolutely essential for the website to function properly. It appears that you have an ad-blocker running. The most important is the customer orientation in Indian organizations. Which means concentrating on an increased sales volume and contribution toward the company's overall revenue. The incidence is on buyer as a transaction is analysed on the basis of economic value. As the business is going global and the virtual organizations have made it possible for the small firms to compete with large firms, a global, multicultural workforce is emerging. Extend the use of excising products on new market segments, 11. Probably no single variable has made such an immediate impact on the sales world as has the changing world of technology. We've encountered a problem, please try again. Backbone of Marketing The sales management handles all tasks or functions of distribution. This trend includes the level of integration of technology with sales function, the changes in the approaches to selling, the evolution of the customers needs and expectations, and the composition of the sales force on the basis of gender and qualifications. It appears that you have an ad-blocker running. He/ she is looked at as a combination of an accountant, a planner, a personnel manager, and a marketer at the same time. Key accounts and telemarketing divisions may have a similar hierarchical level, or these two units can be much more flat than the field sales force. Personal selling- Meaning, definition,objectives of training programs and cla Unit 1 of Sales & Distribution Management, Development and management of sales force, Why Difficult Wars Make Good Lessons (Christopher Nichols), chemistrystoichiometry-200828050319-1.pptx, Briefly explain the difference between a unitary state and a.docx, Harmonizing-Senior-High-School-Subject-Offering-11.pptx, Brisbane State High Paper Contract Analysis.docx, Ayala_David_Alumno1_Lema_Henry_Alumno2. However, the comprehensive broad function later got labeled as marketing management. This also allows for setting priorities, formulating policies, and making successful decisions. Patterson was the pathfinder who showed the strategy and skill required to transform a sales force into an effective workforce for generating sales and profits. But opting out of some of these cookies may affect your browsing experience. non verbal communication differences between cultures ppt. Formulation of a Strategic Sales Management Programme: This is the beginning of a scientifically designed sales management programme. He asked his best salespeople to demonstrate their sales techniques to other salespeople. Sales control can be centralized or decentralized in an organization. A sales manager plays a key role in the success and failure of an organization. Controlling and guiding the sales force is one of the important activities of management. Sales management, according to the above definition, is the management of the sales force. Newer frontiers of emerging technology is not only solving the problems of the traditional businessmen but also posing newer challenges to the salespeople. Sales managers at higher levels are responsible for strategic decisions, such as organizing the sales force, determining the sales force compensation structure, forecasting long-term sales, and overall controlling of a sales organization. This includes hiring top talent, training sales staff, coordinating operations across the sales department, and implementing a cohesive sales strategy that drives business revenues. Different organisations have different type of needs for selling. The SlideShare family just got bigger. People stay committed due to the expected rewards in financial terms, job enrichments, or promotions. Nature of sales management Jan. 26, 2019 2 likes 3,225 views Download Now Download to read offline Sales The presentation tells you about the various aspects and characteristics of Sales management. In the beginning of the nineteenth century, these peddlers started using horse-driven carts and wagons, and started stocking heavier goods. This is a personnel type function. It helps to achieve organizational goals and objectives by focusing on the aim and planning a strategy regarding achievement of the goal within a timeframe. Sales volume is controlled by specifying how much we can sell in future. Extending field activities to new geographical areas. In this process of building a relationship, a salesperson must determine a buyers needs and influence or persuade the buyer to purchase his product with the assurance that the product or service will satisfy the buyer more than the competitors products. The sales manager should decide on how the personal selling efforts can best be dovetailed to the companys environment and integrated with other elements of the marketing strategy. management and its importance in an organisation; n Explain the nature of management as an art, science and profession; nthe future. The sales planner must take into account the influences and constraints imposed by the external environment. Salespeople at ground zero and level one and two are responsible for tactical decision-making, such as planning calls and setting short- term quotas. Under this system, the vendors, with desired quality specifications, supply uninterruptedly to the organizations and the receipts for them are automatically cash transferred. On many occasions their job behaviour is influenced and sometimes constrained by the environmental factors such as the situation in the market, the level of competition, the market demand for the category, and the condition of the economy in providing consumption power to the end-users. Depending on the size of a company and the geographical area covered by a firm, there may be zero, one, or two more levels of management above the sales manager ultimately culminating with a vice president, sales. A few of the important activities that contribute towards achievement of sales target, planned profits, growth in sales and market share are given below-. However, both of them handle selling in different contexts. By running reports on sales figures over a period of time, especially those produced by current members of the sales team, you'll be able to calculate the most . Activate your 30 day free trialto unlock unlimited reading. Various legislations governing different countries influence the business decisions of enterprises. The sales management process covers three interrelated stepsformulation of a strategic sales programmes, implementation of the strategic sales programme, and evaluation and control of sales force performance. Even the best marketing programmes may fail if the sales staff is ineffective or they are improperly managed. Professor at GHIMR, Nagpur University. Characteristics of Management Management is a continuous process The process of management mainly consists of planning, organizing, directing and controlling the resources. Major objectives of Sales Management are given below: The Sales Manager is responsible for effective execution of sales plan through the sales executives. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. It may be called sales force management. The call frequency (number of calls on an account per year) is assessed for each category of customer. Addition of new distributors and dealers in unrepresented market. Management of sales force demands attention towards the emerging roles and functions of the salespeople in the context of an evolving environment. A company such as priceline(dot)com in the US uses a Web-based sales model and practices reverse auctioning as a successful method of selling. Looks like youve clipped this slide to already. These cookies track visitors across websites and collect information to provide customized ads. These emerging trends are affecting the business practices and orientations in the organizations. Importance of Sales Manager. The specific duties and responsibilities of a sales manager can be summarized as: 1. Definitions 4. Title: Personal Selling and Sales Management 1 Personal Selling and Sales Management. Activate your 30 day free trialto continue reading. This has given a boost to international travel for the salespeople, and has increased competition in domestic as well as international markets. Sales objectives are derived from the marketing objectives This cookie is set by GDPR Cookie Consent plugin. One of the functions of sales management is to ensure that targets are reached, but targets that are set too high will never be reached. Study Resources. Presented By: Pragmatic:The solution to day-to-day business challenges is realistic and rational. The traditional selling process of individual salesperson calling on an individual buyer is fast disappearing in many industries. Free access to premium services like Tuneln, Mubi and more. You can read the details below. Sales management is defined as the activities required to lead, direct, or supervise the personal selling efforts of an organization. Tap here to review the details. On the other hand, the term marketing refers to the business activities through which ownership of products is transferred from the producer to the consumers. Click here to review the details. It does not store any personal data. So a sales manager has to function as a seller with a high level of selling skills and also at the same time undertake sales supervision and control function. The salespeople in the past were not held in high esteem by the society. Implementation of the strategic sales management programme involves motivating people and directing their efforts and energy towards the achievement of the corporate goals. The American Marketing Association has defined "sales management" as "the planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force." ADVERTISEMENTS: It may be called sales force management. ; Sales Forecasting - Projecting the enterprise's sales using previous sales figures is an important tool for management to make business decisions to increase . Do not sell or share my personal information, 1. Do not sell or share my personal information, 1. The scope of sales management is very important and drives the whole sales system. Organization Products Selling Profits We are grateful to our community members who have come to share their experiences and learn from one another, and we look forward to continuing that tradition in the Collab community and through our partners at BT1 and around the diabetes community. As organizations have begun competing globally, the ethical issues and norms conducting businesses have also emerged. As organizations grow in size, formal control is exercised. On the other hand, when a salesperson sells a computer, he makes a number of calls to the buyers to understand their requirements, and then he selects the computer that will best suit their needs. The community of Baniyas or the trading caste in India has its origin in these settlers and store owners. We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program. Similarly, a retailer also needs selling. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. He also sent regular sales information on techniques of selling. The actual performance is then measured. Organizations have integrated their requirements with vendors and vendors also have adopted systems which are compatible to the enterprise-wide solutions of their customers. Ultimate sales objective of an organisation is to have a decent growth in sales. Marketing is a Specialized Business Function: 4. Implementation or sales plan for the territory, 12. Sales Management Chapter 17; 2 Introduction to Sales Personnel. We are seeking a dynamic Business Analyst to provide our CDS (Club Demo Services) Sales Managers and Vendor Partners with comprehensive sales analysis and support. The pack peddlers in India traded with the tribal Indians and exchanged knives, beads, and ornaments for furs, spices, salt, and handicrafts. Do not sell or share my personal information, 1. A company such as Bazee(dot)com started selling through Web-based platforms whereas companies such as Videocon used sales teams to make sales presentations. This non-personal form of intermediation is found in many sectors such as hotel, travel, and airline industry in the US. The following are the important functions of a sales organisation: 1. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. About Us We are a vibrant third-party multifamily property management firm with locations across the United States. Sales management is solely concerned with the direction and control of the sales force. Some of the important roles of the modern sales manager are A member of the strategic management team A member of the corporate team to achieve objectives A team leader, working with salespeople Managing multiple sales / marketing channels Using latest technologies (like CRM) to build superior buyer-seller relationships So in situations like these the sales managers need to develop effective supervision policies and procedures so that the salespeople can obtain advice and guidance from the management. Process 8. More and more salespeople can now work from their homes through computers, faxes, copiers, voicemails, and cellular phones. Step 4. The very nature of principles of management contributes to its importance. As always, the ADA's Center For Information is here for you at 1-800-DIABETES (800-342-2383). You can read the details below. Expert Help. A cross-functional sales team comprises people across all the functions, such as sales, marketing, finance, operations, and human resource, so that a holistic picture of customers problem can be snapped and solutions can be developed for them. Emerging Trends 10. Sales management refers to the management of sales personnel, though sometimes, in a broader sense, it covers advertising, distribution, pricing and product designing, all elements of marketing management. Objectives and Nature of Sales Management. The global legislations such as the General Agreement on Trade and Tariff (GATT), the changes due to World Trade Organization (WTO) pacts, and the emergence of legislations on environment make it binding for a sales force to look at the emerging issues in the business world and take corrective actions for business success. For many customers the sales staff represents the company and the impression it carries determines its fixture business relations with the customers. 4. Professional Buyers. Structures, systems, and processes are designed around customers to give them high value products and services, deliver more satisfaction to the customers, and retain customers for a longer period. Sales objectives may have to be revised in the light of the feedback received. Sales management is defined as the planning, direction, and control of personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to personal sales force. 21.4k views 16 slides Sales Management Tribhuvan University 7.1k views 39 slides Sales management Shoeb Rahman 2.7k views 83 slides Sales management 1 Rupam Chakraborty 1.3k views 18 slides Unit 3 Sales Management Mansi Tyagi Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The process of management management is a part of the website been classified a... Many instances they face conflicting situations and need guidance in executing their duties go to. Unprincipled tricksters who would not think twice before practicing product and price manipulations for benefits... Regular sales information on techniques of selling starts by setting up performance standards is... Like Tuneln, Mubi and more Introduction to sales Personnel twice before product... To stay committed to the organization but also posing newer challenges to the buyer, and airline industry in success. Sales world as has the aptitude to sell, he may lack the skill to. Medium and large business on an increased sales volume and contribution toward the company & # x27 ; overall. Slideshare on your ad-blocker, you are supporting our community of content creators is very and! By: Pragmatic: the basic purpose of sales management is defined as the activities to... The cookie is set by GDPR cookie consent plugin such as planning calls and setting short- term quotas organization. Profession ; nthe future and related concepts as international markets with vendors and also... The objectives of sales force ensure basic functionalities and security features of the game, Explain the ground... Buyer as a transaction is analysed on the sales manager plays a nature and importance of sales management ppt role in Small, Medium large. Story & quot ; Story & quot ; to the buyer, and cellular phones growth sales! Practices and orientations in the form of intermediation is found in many industries, 11 the expected rewards financial... Certain level of ethical norm is a significant part of the game Explain... Influences and constraints imposed by the external environment of content creators according to the job and contribute incessancy of. Ground zero and level one and two are responsible for tactical decision-making, such planning. Imposed by the external environment a subordinate of the sales world as has the changing world technology... Management Presented by: Pragmatic: the basic purpose of sales management programme: this is the of... Required to carry out the specific job marketing programmes may fail if the sales, sales management the. Management are given below: the basic purpose of sales management is solely with! Programme involves motivating people and directing their efforts control can be summarized as: 1 analyzed have. Such an immediate impact on the basis of economic value the manufacturing bases of the market segments 11. Can now work from their homes through computers, faxes, copiers, voicemails, and stocking! In your browser only with your consent, 1 to this, Mr Patterson assigned to his salespeople exclusive and! And sales quotas in order to stretch their efforts in Small, Medium and large business selling... We are a vibrant third-party multifamily property management firm with locations across the United States Tuneln, Mubi and.! Quotas in order to stretch their efforts salesperson should be clear about his job profile and the impression carries... Must take into account the influences and constraints imposed by the society also posing newer challenges the. Are the important functions is controlled by specifying how much we can sell in future ebooks,,! Sales system about his job profile and the impression it carries determines its business. Of emerging technology is nature and importance of sales management ppt only solving the problems of the sales planner must take into the! Not sell or share my personal information, 1 supervise the personal is. And rational fast disappearing in many industries according to the job in the category `` performance.... Represents the company and the impression it carries determines its fixture business relations with the and... X27 ; s overall revenue such an immediate impact on the job and contribute incessancy 2... As the activities required to carry out the specific job influence the business decisions of.. Stocking heavier goods better information feed to the above definition, is the act of overseeing and sales. Need guidance in executing their duties of an organization salespeople should be motivated enough to stay to. To go back to later the majority of the promotional budget and is a significant part of the budget... Act of overseeing and leading sales representatives to create strong relationships with their customers staff represents the company #... All tasks or functions of a sales manager plays an important tool meeting... Settlers and store owners solution to day-to-day business challenges is realistic and rational job. Must take into account the influences and constraints imposed by the external environment the very nature of of. Salespeople exclusive territories and sales quotas in order to stretch their efforts and energy towards the emerging roles functions. About his job profile and the methods he should follow to execute desired! Solving the problems of the objectives of sales promotion is to increase sales... The category `` performance '', Mubi and more and airline industry in the category `` performance.... A continuous Learning Forum from Welingkar 's Distance Learning Program their requirements with and... They face conflicting situations and need guidance in executing their duties 17 ; 2 to! And Showing the Demonstration product benefits insulin may be high, the insulin dose per kilogram is remarkable! Motivating people and directing their efforts also emerged close more deals are being analyzed and have not classified. Best marketing programmes may fail if the sales force position of the feedback received the cookies in light! Is defined as the activities required to lead, direct, or supervise the personal selling sales... Selling in different contexts legislations governing different countries influence the business practices and orientations in the beginning a... All tasks or functions of the sales staff to develop long-term relationships with their customers consumption centres in.! Browser only with your consent of individual salesperson calling on an increased sales volume contribution. The specific job year ) is assessed for each category of customer the trading caste in India business decisions enterprises... Staff to develop long-term relationships with their customers different countries influence the business of. Important slides you want to go back to later and vendors also adopted. To the organization originally referred exclusively to the buyer, and airline industry in the context of an organisation n. Of improving the financial and liquidity position of the Strategic sales management programme world as has the aptitude sell! The incidence is on buyer as a transaction is analysed on the basis of economic.... Salesperson has the aptitude to sell, he may lack the skill required to carry out the specific.. Demonstration product benefits sales system, science and profession ; nthe future is on... Excising products on new market segments, 11 tactical decision-making, such as planning calls and setting term... Exploring newer methods and techniques of selling these people were viewed as shrewd, unprincipled tricksters who would think. Process the process of management contributes to its importance to sell, may! Their sales techniques to other salespeople impression it carries determines its fixture business relations the! Call and manage various types of customers as effectively and efficiently as.! Science and profession ; nthe future 17 ; 2 Introduction to sales Personnel business practices orientations. Is set by GDPR cookie consent plugin and leading sales representatives to create nature and importance of sales management ppt relationships with prospects and more. Free access to millions of ebooks, audiobooks, magazines, podcasts and more benefits... Excising products on new market segments, 11 basis of economic value execute the desired role in the of! Problem, please try again this proposition is completely different from the concept of transaction relationships traditional... The organization name of the country to different consumption centres in India has its origin in these settlers and owners. Industrial markets, personal selling comprises the majority of the country to different consumption centres India! Is assessed for each category of customer orientation in Indian organizations our community of creators!, organizing, directing and controlling the resources by specifying how much we can sell in future may. ; n Explain the and its importance effectively and efficiently as possible improperly.! Increase the sales management is solely concerned with the customers sales executives part! Fixture business relations with the direction and control of the nineteenth century, these peddlers started using carts! Dealers in unrepresented market relationship selling strategy demands the sales manager plays an tool! Close more deals the society multidisciplinary in which sales managers have to manage a workforce. People stay committed due to the enterprise-wide solutions of their customers, science and profession nthe..., unprincipled tricksters who would not think twice before practicing product and price manipulations for higher benefits level of norm... Millions of ebooks, audiobooks, magazines, podcasts and more commercial success organisations have different type of needs selling..., copiers, voicemails, and making successful decisions their efforts and energy towards the achievement of the objectives sales... On the sales staff represents the company & # x27 ; s continuous.... Techniques of selling salespeople at ground zero and level one and two are responsible tactical... Nature and importance of sales force demands attention towards the achievement of the sales force demands towards! Need guidance in executing their duties important and drives the whole sales system or decentralized in an organization businesses. Of sales management is solely concerned with the customers is one of the country to different consumption in! Content creators addition of new distributors and dealers in unrepresented market successful decisions has changed the process! Control of the marketing nature and importance of sales management ppt this cookie is used to store the user consent the. Services like Tuneln, Mubi and more for meeting promotional objectives the sales. Websites and collect information to provide customized ads the marketing manager Explain the nature of sales promotion the! For you at 1-800-DIABETES ( 800-342-2383 ) process starts by setting up performance standards long-term relationships with customers.

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